Magnus Lagnevik

Professor, Head of LIFS.

Phone: +46 (0)46 222 42 79

Mobile:

Fax:

E-mail: magnus.lagnevik@fek.lu.se

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Short Curriculum Vitae, professor Magnus Lagnevik.

Lagnevik has a research background in International Business and Strategic Management. Between 1991 and 1997 he was the scientific leader and co-ordinator for the Swedish research programme LOK, Lantbruk, Livsmedel och Konkurrenskraft.(The Swedish Agro- and Food Industry in Deregulation and International Competition)

Since 1997 he is the scientific leader for Lund International Food Studies LIFS - Lund International Food Studies is a program that aims to bridge different disciplines as well as researchers from different parts of Europe in order to establish a platform for better understanding of the fundamental changes that is taking place in the European food and packaging industries. The overall purpose of the research program is to capture and analyse the future dynamics of the Swedish food chain in international competition. A strong emphasis is on the understanding and measurement of consumer demand changes. Another focused area is the interaction between marketing intelligence and technology and the creation of food Innovations.

The main approach is to use international comparative studies, to have a food-chain perspective and to integrate the household in the food chain. We study the changing roles of the actors in the food chain. The role of house brands and private labels belong to the phenomena that create dynamics in the retailing as well as in the food processing companies. The producer’s strategies to build brand equity and strong brands must be related to the retail activities in the program. The new possibilities for the retailers purchasing function create other objects of study. The increasing importance of category management also gives important triggers for change in the food chain, and it also highlights the need for development of new ways to study consumer preferences and product competition.

The consumers have increasing possibilities to choose how much they want to participate in the food processing, and thus the importance of simultaneous analysis of products and services is increasing. The study of combined offers of products and services also belong to our research area. Use of information technology and electronic media changes the work organisation in the retail stores, it gives new opportunities for distribution and logistics as well as for the marketing intelligence function. The increasing dynamic pluralism among consumers highlights the importance of the product development function, and we also study how technology and other unique resources can be combined with marketing intelligence in the building of sustainable competitive advantage.

Lagneviks current research is focussed on open innovation in innovation clusters and on innovation processes in a triple helix context.

Curriculum Vitae Magnus Lagnevik

Born on march 25 1949 in Linköping, Sweden. Married to Monica, BA, teacher. Children: Pi (1974), Anna (1976), Björn (1979)

Education

Bachelor of Social Sciences 1972. Bachelor of Science in Business administraion 1973. PhD in Business administration 1976 at University of Lund, Sweden.

Employment, major assignments

Assistant professor in Business administration 1977. Vice President MiL International 1981-1984. Programme Director Strategic Transnational Executive Programme 1984-1989.

Associate professor of business administration at the School of Economics and Management, Lund University since 1981. Project manager IDEON Agro Food 1994. Biträdande Professor 1996. Professor 1999.

Programme coordinator and scientific leader of the research programme LOK - Lantbruk, livsmedel & Konkurrenskraft LOK I 1991-1993, LOK II 1994-1996. The programme produced around 30 reports on the competitiveness of the Swedish agro- and food industry

Board Memberships and Institutional Assignments

Board member and member of executive committee, Lund University Computing Center 1986-89

Chairman of the Board, Department of Business Administration 1988-1991, 1995-. Board member EFL - the Institute for Executive Education 1989-91. Board member and member of the executive committee , the Board for Social Sciences, Lund University 1990 - 1993. Board member MiL - Management in Lund 1980-1982. Chairman for the executive committee, the International MBA programme. Programme director for EFL Executive MBA Programme 1999-2001. Lund University’s representative in the Scanian Food Academy and member of its steering committee since 1996.

Publications

Fanfani, R & Lagnevik, L: (1995) Industrial Districts and Porter Diamonds. Paper prepared within the EU Concerted Action Structural Change in the European Food Industry, presented at the Strategic Management Society 15:th Annual Conference. Mexico City October 15-18 1995

Jonnergård, K. Lagnevik, M. Svensson, C. & Wijk, G.(1984): Beslut i Kooperation. Rabén & Sjögren Stockholm

Lagnevik , M & Brooks, D: (1991)Strategy, Executives and Development - The Human Side of Global Competitiveness. The Anders Berch Symposium Uppsala.

Lagnevik, M & Kola, J: (1997) Are Porter Diamonds for ever? In Traill & Pitts (1997) The Competitiveness in the Food Industry. Chapman & Hall, London

Lagnevik, M & Lagnevik M: (1981)The Universal Theory of Management - and its Contradictions. in US Trends in Management and Management Developmant. MiL

Lagnevik, M & Lagnevik M: (1981)Notes from Hewlett-Packard in US Trends in Management and Management Developmant. MiL

Lagnevik, M, Sarv, H & Khalid Khan, U: (2010)Innovation Community governance. Paper presented at 9th Wageningen International Conferende on Chain and Network Management WiCaNeM 2010 26 May - 28 May Wageningen , The Netherlands

Lagnevik, M & Pitts E: (1997) Measuring Food Industry Competitiveness. In Traill & Pitts (1997) The Competitiveness in the Food Industry. Chapman & Hall, London

Lagnevik, M & Tjärnemo, H: (1997): Ecological Orientation of Swedish Food Retailers - A Driving Force for Upgrading Competitiveness in the Swedish Food Sector. In Traill & Pitts (1997) The Competitiveness in the Food Industry. Chapman & Hall, London

Lagnevik, M, Lammers, K, Laaser, C-F & Olander, L-O: (1992)The Baltic Connection - Industrial Structure and Cooperation i Southern Sweden and Northern Germany. ERU. Arbetsmarknadsdepartementet Ds 1992:81 Stockholm

Lagnevik, M: (1999) Development of High Value added Food Products & Services - Theory. Working Paper Lifs, Institute of Economic Research School of Economics & Management Lund

Lagnevik; M, Sjöholm, I, Lareke, A & Östberg, J: (2003)The Dynamics of Innovation Clusters, A Study of the Food Industry. Edward Elgar Publishing Company London

Lagnevik, M.: (1994) On the Analysis of the Dynamics of Competitiveness in Industries. Paper for EAAE Conference Food Policies and the Food Chain. Reading 18-22 September 1994

Lagnevik, M: (1973)Den svenska byggbranschens internationalisering ( Internationalization in the Swedish building industry) Lund University.

Lagnevik, M: (1975):Inbrytning och organisationsförändring (Spearheding strategies and organizational change) Dissertation Lund University

Lagnevik, M: (1989)Ledning & Ledarskap i olika företagsformer. (Management and Leadeship in different Ownership Contexts) Rabén % Sjögren Stockholm.

Lagnevik, M: (1993) Det Sydsvenska Fläskets Internationella Konkurrenskraft. LOK-rapport. Lunds Universitet

Lagnevik, M: (1993) Livsmedelsindustrins och lantbrukets konkurrensförmåga i avreglering och internationell konkurrens -behovet av mål och regionalt anpassad näringspolitik

Lagnevik, M: (1996) Svensk Livsmedelsnäring i Internationell Konkurrens. Slutrapport från LOK II. Lunds Universitet

Lagnevik, M, Lindén, A-L, Nyberg, M, Sögard Jörgensen, M, Mikkelsen, B-E & Thorsen, A-V: (2009)Mat på arbetet dygnet runt, Arbete - tid - måltid. Öresund Food Network

Lindén, A-L, Lagnevik, M, Sjöberg, K, Svederberg, E, Jönsson, H, Nyberg, M: (2005) Mat, Hälsa och Oregelbundna arbetstider. Research Report in Sociology 2005:1. Department of Sociology. Lund university

Smitas, O. & Lagnevik, M.(1998) Pan-European Marketing - Myth or Reality? Franchised Fast Food Chains in the European Union. Socialiniai Mokslai. Vadyba 1998 m. Nr 3 (16) pp 80-89

 

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