Veronika Tarnovskaya

Assistant Professor

Phone: +46 (0)46 222 00 00

Mobile: +46 (0) 709 163990

Fax:

E-mail: veronika.tarnovskaya@fek.lu.se

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Publications

1. Larsson, R., Brousseau, K., Driver, M., Holmqvist, M. and Tarnovskaya V., 2003. International Growth Through Cooperative Strategies. Brand-Driven Strategies, Leadership and Career Development in Sweden, The Academy of Management Executive, 17(1), pp. 1-19.2.

2. “Re-conceptualising Internal Branding with the help of Career Concept Model”, conference paper presented at the 32nd EMAC Conference, Glasgow, May 19-24, 2003.

3. “Building strong corporate brands in retailing: internal branding approach with Human Resource Management”, paper presented at the EAERCD Conference in Paris, July 2-4, 2003 (co-author Rikard Larsson).

4. The Strategic Human Side of International Expansion : Making, Buying and/or Cooperating Our Way to Corporate Growth in Europe” , conference paper presented at the conference ”Europeisk integration i svensk ekonomisk forskning” Mölle, Sweden, May 20-23, 2003 (co-author Rikard Larsson).

5. “Exploring the Dynamics of Market Driving Strategy, Conference paper presented at the 33-d EMAC Conference in Murcia, Spain, 20-25 May, 2004 with a Focus on Corporate Branding: the Case of Ikea in Russia” (co-author Ulf Elg).

6. “The Dynamics of Market-Driving in a Globally Branded Retail Company”, conference paper presenetd at the EURAM Conference, univ-ty of St. Andrews, 5-8 May, 2004 “The Dynamics of Market-Driving in a Globally Branded Retail Company” (co-author Ulf Elg).

 

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