Annette Cerne

Assistant Professor

Phone: +46 (0)46 222 36 36

Mobile:

Fax:

E-mail: annette.cerne@fek.lu.se

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Research interests

My research focuses on corporate social responsibility (CSR) from a marketing perspective. The emphasis is on how firms and their stakeholders interpret CSR, and what outcomes this have. I examine this through a case study approach, using written and spoken texts (documents and interviews) for analysis.

Participation in research projects

“Market orientation of distribution channels. A comparative study of networks in different European countries” with Ulf Elg, Lund Institute of Economic Research, Lund University, 1999-2003.

Publications

Cerne, A. 2008. Working with and working on CSR: flexibility of a management concept. Lund, Lund University Press.
Cerne, A. 2003. Integrating corporate social responsibility with marketing strategies in retailing. Lund, Lund University, Lund.

 

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